Nearly six months ago, in one of the first pieces I posted on this site, I wrote an essay discussing the film Super 8 and my impression of its marketing. Specifically, I felt the film’s advertising campaign, built primarily around building intrigue for the film’s mysterious creature, and secondarily on nostalgia for old Steven Spielberg movies, seemed to me an ineffectual approach to marketing a poorly defined film, and that had dulled my already limited desire to see the movie. Six months later, I stand by my assessment of that approach, and if anything, I’m even more critical of it now, especially given how much I appreciated Super 8 once I finally got around to seeing it.
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